DataWeek Conference + Expo

The excitement surrounding Big Data stems from the insights we could potentially unlock, but we won't be able to fulfill the full potential of Big Data without telling the story behind the numbers. The big data process is about storing it, analyzing it and then displaying it. Yet, graphical representations of numbers, while an important first step, don't explain why they are important and don't bring the vast insights to audiences without technical expertise. Whether it be for internal communications, marketing or sales, it is critical that we find a way to make big data accessible. Visual content is about crossing this last mile and telling the story behind big data.