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Tuesday, September 16 • 3:30pm - 4:30pm
KEYNOTE: Making Great Marketing Decisions with Predictive Tools and Data

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"No great marketing decisions have ever been made on qualitative data." ~ John Sculley. 
Marketers are on a quest for quality. They want to reach the right audience through the right channels at the right time to maximize the value of the marketing investment. The explosion in structured and unstructured data sets the stage for an unprecedented ability for marketers and sales organizations to segment, target, identify and communicate with potential customers. Yet many are overwhelmed by the sheer enormity of the data available, unable to fully take advantage of data assets to drive value. This talk will discuss trends in Big Data, and how to harness the power of data and analytics to grow returns on marketing investments. 


Laura Kelly

Chief Product Officer, Dun & Bradstreet
Ms. Kelly is Chief Product Officer at D&B and a member of D&B's Global Leadership Team. Ms. Kelly is responsible for the company’s global product portfolios including the development and execution of D&B’s future product strategy. Ms. Kelly has spent over 20 years in senior leadership... Read More →

Tuesday September 16, 2014 3:30pm - 4:30pm PDT
Hotel Kabuki

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