DataWeek Conference + Expo

"No great marketing decisions have ever been made on qualitative data." ~ John Sculley. 
Marketers are on a quest for quality. They want to reach the right audience through the right channels at the right time to maximize the value of the marketing investment. The explosion in structured and unstructured data sets the stage for an unprecedented ability for marketers and sales organizations to segment, target, identify and communicate with potential customers. Yet many are overwhelmed by the sheer enormity of the data available, unable to fully take advantage of data assets to drive value. This talk will discuss trends in Big Data, and how to harness the power of data and analytics to grow returns on marketing investments.