DataWeek Conference + Expo

Mobile app ecosystems continue to heat up with mobile now the dominant computing platform. And as users discover, download, and use your apps, understanding your customers and what they're doing is incredibly important and has a direct impact on monetization. Leveraging smart analytics and analyzing key metrics can drive future monetization and new app discovery efforts, empowering you to become a smarter and more effective app developer or marketer. In short, your ability to drive maximum value from your app only starts after the download. In this session with Googler Adam Singer, you'll learn about trends in the mobile app ecosystem, how to better market to mobile users and understand current customers better through analytics.