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Tuesday, September 16 • 10:00am - 10:40am
TALK: Understanding The Mobile Apps Ecosystem

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Mobile app ecosystems continue to heat up with mobile now the dominant computing platform. And as users discover, download, and use your apps, understanding your customers and what they're doing is incredibly important and has a direct impact on monetization. Leveraging smart analytics and analyzing key metrics can drive future monetization and new app discovery efforts, empowering you to become a smarter and more effective app developer or marketer. In short, your ability to drive maximum value from your app only starts after the download. In this session with Googler Adam Singer, you'll learn about trends in the mobile app ecosystem, how to better market to mobile users and understand current customers better through analytics.

Speakers
AS

Adam Singer

Analytics Advocate, Google
Adam Singer, Analytics Advocate, Google Adam Singer is Analytics Advocate at Google, a marketing, media and PR industry speaker, startup adviser and blogger. He previously was digital director for a 300+ person global consulting team and over the course of his career has provided... Read More →


Tuesday September 16, 2014 10:00am - 10:40am PDT
Hotel Kabuki

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