KIMBERLY NEVALA is a director on the SAS Best Practices team where she is responsible for industry education, key client strategies, and market analysis in the areas of business intelligence and analytics, data governance, and master data management. Kimberly has over 15 years’ experience advising clients worldwide on sustainable business strategies, business-IT alignment and enterprise solution deployment. Her work has been featured by CIO Asia, Knowledge World, Network World and Datanami. Prior to joining SAS, Kimberly was a Principal Consultant with Baseline Con¬sulting, the premier provider of specialty consulting for business analytics, data management, and data integration.